The firm bought the 100 Avenue Road site in Swiss Cottage after it stalled under a previous developer’s ownership following the completion of demolition and basement works.

The new plan retains the previous 24-floor tower of the original consented scheme but introduces key improvements.

It will now include a second staircase, feature a brick facade and prioritises sustainability with a gas-free, net-zero carbon approach.

The number of homes will increase from 184 to 237, with 35% designated as affordable housing, managed by a housing association. The remaining flats will now be homes for sale rather than for rent.

Ground floor space will feature improved commercial and community spaces, including new community facilities developed in consultation with The Winch.

Previous 100 Avenue Road project stalled at the foundations level due to soaring costs and a dispute with the council over affordable housing provision

Steve Harrington, Planning Director at Regal, said: “London is in the grip of a housing crisis, with too many developments stalled and too few homes being delivered.

“At 100 Avenue Road, we are unlocking a scheme that will bring forward 237 homes, including a significant proportion of affordable housing, in a prime, well-connected location.

“By taking decisive action to optimise the existing permission and meet modern standards, we are ensuring this site delivers on its full potential—providing high-quality homes and community benefits at a time when they are needed more than ever.”